ClassPass is a fitness class subscription service that grants members access to various gyms and studios. Within Toronto, there is a variety of exercises from over 230 studios.

Millennials are afraid of commitment. A quick Google search confirms it. Not only does ClassPass understand their target demographic's fear, ClassPass offers more choices so there is no need to commit. Spec work.

ClassPass spec ad in bus shelter
ClassPass spec ad
ClassPass spec ad

Out-of-Home

A popular spot for today's millennial dating scene is the bar. However, some of our dates can be far less likeable. ClassPass introduces SpeedPass, a coaster that helps stop the most unpleasant commitment - a bad date.

ClassPass spec coasters
ClassPass spec coaster
Using Format